Oracle Oracle Responsys Marketing Platform Cloud Service 1Z0-1032-21

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Oracle 1Z0-1032-21 Exam Syllabus Topics:

Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:

1. Your client wants to be able to analyze the marketing campaign performance in Insight reports broken down by two criteria available in the profile list (Gender and Country). Youcreated the Segment Group following the directions in the Help documentation, but when you run the Insight reports, the Segment reports display
"undefined".
What is the reason for the failure?

A) You don't have the segment group feature enabled in the Account Administration settings.
B) You did not select and assign the segment group in the Campaign settings of the campaigns to be analyzed bythe segment criteria before launching the campaign.
C) You should have created a corresponding filter for each rule set to be used to identify the segment group.
D) You did not declare the fields used to define the segmentgroups in the Data section of the campaign workbook.

2. In every email, your client wants to provide a link so customers can download their latest menu. They want to serve this from the Responsys content library, updating the document periodically.
How can they accomplish this?

A) Upload the document into Manage Hosted Content, then publish. Insert this URL into every email document. To update, unpublish the document, upload the current version with the same name, and publish.
B) Upload the document into the Content Library. Right-click the document and select Copy Link. Insert this link into every email document. Upload and overwrite this document as needed.
C) Your client must host and update the document from their own content server and provide the URL to Responsys. In the Responsys email documents, use the ServeURL function to reference the document as needed.
D) Upload the document into the Content Library. From the document pull-down menu, select Create Embeddable URL and copy the URL into every email. Uploadand overwrite this document with the most current version as needed.

3. Your client's email analyst advises you that recent reports show an increased soft-bounce rate of 6% for emails launched in the last 30 days. The analyst is worried about being flagged as having a bad reputation by some ISPs and wants you to suppress sending to soft-bounced addresses for the next 30 days.
Which option should you use to handle the soft-bounce problem?

A) Manually change the DEVERABILITY_STATUS_ field to Undeliverable for any email that soft bounces.
B) Create a filter of all soft-bounced addresses for the last three email launches, save it as aPET, and use that as a suppression table for all email campaigns for the month.
C) Take the latest CED report to locate all soft-bouncedaddresses. Run a Connect job to change the DELIVERABILITY_STATUS_ field to U for those addresses so that messages will no longer be sent to that email address.
D) When defining audiences for the next month, add criteria in Filter Designer to suppress all email addresses that have soft bounced in the last 30 days.

4. You were in the middle of implementing a new campaign when you were pulled out of it to handle another priority. You now have time to return to configuring the campaignrequirements, but are not sure what requirements you completed and what still need to be addressed.
What steps should you take to understanding the remaining issues that require further configuration in Responsys?

A) Navigate to the Version Test screen and click the Workbook button.
B) Navigate to the Workbook and click the EMD button.
C) Navigate to the Workbook and click the Validate button.
D) Navigate to the Workbook and click the Version Test button.

5. For the email campaign you are designing in EMD, the first line of the HTML creative must include thefirst name of the subscriber. The first name attribute is FNAME and is located in the profile list that is called CONTACTS.
Which option displays the correct RPL syntax?

A) $ {CONTACTS.FNAME}
B) FNAME ($CONTACTS)
C) $CONTACTS.FNAME
D) #FNAME. CONTACTS

Solutions: