Salesforce Accredited Professional AP-216

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Salesforce AP-216 Exam Syllabus Topics:

Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:

Question 1

What controls how content and product recommendations display in an open time email campaign?

A. Catalog Setup
B. Item Template
C. Campaign Template
D. Promotion Eligibility

Question 2

What are three ways segments are used in marketing cloud personalization?

A. Creating related lists within Salesforce CRM
B. Analytics, trends and engagement
C. Recommending products
D. Targeting for campaigns
E. Set goal and filtersb)

Question 3

What is the standard mechanism Marketing Cloud Personalization uses to ingest data from the Marketing Cloud Personalization sFTP location?

A. ETL feeds
B. Automation Studio
C. API
D. Sitemap

Question 4

A brand wants to view campaign performance of specific groups of users. How would they view this within the platform?

A. Use engagement compare functionality to see the differences in key metrics and behaviours
B. Use a segment to set a global goal
C. Use a segment to setup a filter, then use the filter in campaign statistics
D. Use a segment to specify certain actions, which can be set as the goal for a campaign

Question 5

Which data feed integrates purchase data into a profile in interaction studio?

A. Interaction feed
B. Transaction feed
C. Conversion feed
D. Catalog feed

Solutions: