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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. You have just deployed the BlueKai data collection tag on your site and you are interested in understanding the category level inventory trend.
Which statement is true?

A) It can take up to 36 hours for the Provider Inventory Report to reflect this newly onboarded data via the tag.
B) The data from the tag will be available after 24 hours in the Provider Inventory Report.
C) It can take up to a week for the Provider Inventory Report to reflect this newly onboarded data via the tag.
D) The data from the tag will be available after 48 hours in the Provider Inventory Report.
E) The data from the tag will be available immediately in the Provider Inventory Report.

2. Your customer wants to ingest mobile device ID data into the DMP. Identify the two DMP data ingestion methods that will enable them to do this. (Choose two.)

A) Mobile direct ingest
B) Asynchronous javascript tag
C) Image pixel
D) User data API

3. What is the CPS pricing model?

A) This model allows clients to purchase data based on the overall win rate of the campaign.
B) This model allows clients to purchase data each time the campaign wins a unique customer attribute.
C) This model allows clients to purchase data on a cost per 1,000 impressions basis.
D) This model allows clients to purchase data according to the specific terms in their contract for acquiring third-party data from a particular App Partner.
E) This model allows clients to purchase data on a cost per category agreement.

4. Which two configurations are necessary to implement a JSON Return Tag? (Choose two.)

A) Select JSON Result in the Container Settings.
B) Select JSON Return Tag in the Campaign Settings.
C) Add phint ret=js to the CoreTag.
D) Deploy the JSON Return Tag.

5. In the Funnel Analysis Report display, which corner represents the user categories it makes most sense to invest in targeting?

A) Optimize
B) Buy
C) Avoid
D) Target

Solutions: