Facebook Facebook Certification 410-101

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Facebook 410-101 Exam Syllabus Topics:

Facebook Certified media buying professional Sample Questions:

1. You've been running campaigns for the past couple of month to increase sales by at least 2x, but results are not reaching your objective.
Your client recommends giving a 30% discount to see if that is a good incentive for potential customers to buy a new membership and generate results faster.
What strategies should you follow?
Select two that apply.
Choose ALL answers that apply.

A) You build a new saved audience to reach new potential customers and run the 30% discount campaign.
B) You build a custom audience based on people who've visited blog posts related to the product in the past
45 days, and run the 30% discount campaign.
C) You build a custom audience based on people who registered, but haven't checked out, and run the 30% discount campaign.
D) You build a similar audience based on people who've checked out and run the 30% discount campaign.

2. Your client requests want to run in-stream videos ads as a new strategy for their brand. They would like to run a 45 second video content (1:1 aspect ratio) through Facebook and Audience Network automatically as placement.
They are concerned that their video is not shown on gambling websites or dating applications.
What are four recommendations you would suggest to your client?
Choose ALL answers that apply.

A) Select video views objective in order to run on both placements.
B) Shorten the video length to 15 seconds in order to run both placements.
C) Select reach objective to optimize delivery.
D) Switch the video aspect ratio from 1:1 to 16:9 for best delivery.
E) Shorten the video length to 20 seconds in order to run on both placements.
F) Make sure video has sound

3. What are some advantages for Facebook Pixel?
(Select all that apply)
Choose ALL answers that apply.

A) Evaluate your ROAS.
B) Build Core Audiences based on website visitors.
C) Track cross-device conversions.
D) Show to the right people, at the right moment, on the right devices.
E) Build audiences based on users who have installed your app.
F) Unlock additional advertising tools within Facebook.

4. Your client wants to launch a new mobile application for their online store.
Their primary product is the "PhotoSnap."
With PhotoSnap, you can upload photos on their website, change the pictures with filters, and print your pictures in different sizes. Customers pay for each image they print.
The product is doing really well, so they want to improve customer's experience by introducing a new mobile app.
Which Facebook tools should they use on their mobile app?
Select all that apply.
Choose ALL answers that apply.

A) Facebook Login
B) Facebook Analytics for Apps
C) Account Kit
D) Comments
E) Stories

5. What are the different type of forms you can currently purchase ads on Facebook?
Choose only ONE best answer.

A) Facebook Marketing Partners and Ad Auction.
B) Ad Auction, Insertion Orders, and Facebook Marketing Partners.
C) Facebook Marketing Partners and Insertion Orders.
D) Power Editor, Ad Auction, and Marketing Partners.
E) Facebook Auction and Facebook Marketing Partners.

Solutions: