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Salesforce Salesforce Architect Arch-302

Arch-302

Exam Code: Arch-302

Exam Name: Salesforce Certified B2C Solution Architect

Updated: Jul 12, 2026

Q & A: 154 Questions and Answers

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Salesforce Certified B2C Solution Architect Sample Questions:

1. A company has a multi-cloud implementation that involves an Experience Cloud portal, Service Cloud for case management, and Marketing Cloud for customer interaction.
The company wants all changes in Salesforce data-including creation, updates, deletion, and undeletion of a record-to be synchronized to its custom-built retail loyalty application in near-real time without significantly impacting the overall system performance.
Which option is the most appropriate integration mechanism for this scenario?

A) Triggered Send Definition
B) Outbound Messages
C) Change Data Capture
D) Apex Trigger Callout


2. A B2C Commerce merchant has multiple live sites across different brands and geographies all supported by Service Cloud and Marketing Cloud. Unfortunately, the merchant is having customer service challenges caused by fragmented views of the customer. Customers occasionally use alternate email addresses, make purchases as guests, and contact customer service anonymously. The Success Manager believes that Customer
360 Data Manager could help them solve their problem.
How should a Solution Architect describe the role of Customer 360 Data Manager in this context?

A) Customer 360 Data Manager cannot be used across multiple brands within a single merchant environment because the customer as human view cannot support different accounts under separate brands.
B) Customer 360 Data Manager can be used to recognize customers as humans and extend existing records related to that human across connected systems with a consistent Global Party ID.
C) When Customer 360 Data Manager is provisioned, B2C Commerce, Service Cloud, and Marketing Cloud will automatically use a common core Customer Profile managed by Customer 360 Data Manager.
D) Customer 360 Data Manager can be used to identify multiple records within each separate system representing the same person and assigning them a consistent Global Party ID; additional custom development is then required to relate those IDs between systems.


3. A company had strong new-customer growth for the year but has noticed that lifetime value has been declining. They want to run automated re-engagement campaigns with customers who made purchases in the last 24 months but are unsure of where to start. They have Service Cloud, Marketing Cloud, and B2C Commerce implemented and recently began using CRM Analytics.
Which two recommendations should a Solution Architect provide to the company to improve the success of the automated campaign?
Choose 2 answers

A) Generate personalized coupon codes in B2C Commerce and send them through Marketing Cloud to be able to effectively track impact of campaigns
B) Configure Einstein Recommendations in Marketing Cloud to automate segment generation for Journey Builder
C) Use SMS as a channel due to its significantly higher engagement rate as compared to email
D) Use CRM Analytics to analyze customer engagement history over the last 24 months


4. A company uses Service Cloud and B2C Commerce and now wants to enable the 'Order on Behalf of functionality on its storefront.
Which two actions should a Solution Architect take to ensure agents can use the 'Order on Behalf of' functionality?
Choose 2 answers

A) Verify that the permissions for the B2C Commerce account support 'Order on Behalf of'.
B) Verify that agents have a user record in Service Cloud and an account created in B2C Commerce.
C) Apply the "Order on Behalf of permission set to Service Cloud users.
D) Configure agents to use SSO between B2C Commerce and Service Cloud.


5. A company had strong new-customer growth for the year but has noticed that lifetime value has been declining. They want to run automated re-engagement campaigns with customers who made purchases in the last 24 months but are unsure of where to start. They have Service Cloud, Marketing Cloud, and B2C Commerce implemented and recently began using Tableau CRM (formerly Einstein Analytics).
Which two recommendations should a Solution Architect provide to the company to improve the success of the automated campaign? Choose 2 answers

A) Configure Einstein Retargeting Recommendations in Marketing Cloud to automate segment generation for Journey Builder
B) Generate personalized coupon codes in B2C Commerce and send them through Marketing Cloud to be able to effectively track impact of campaigns
C) Consider using Einstein Discovery to generate a retargeting score representing likelihood to purchase in the next three months
D) Use SMS as a channel due to its significantly higher engagement rate as compared to email


Solutions:

Question # 1
Answer: C
Question # 2
Answer: B
Question # 3
Answer: B,C
Question # 4
Answer: A,B
Question # 5
Answer: A,C

Arch-302 Related Exams
B2C-Commerce-Architect - Salesforce Certified B2C Commerce Architect
Sharing-and-Visibility-Architect-JPN - Salesforce Certified Sharing and Visibility Architect (Sharing-and-Visibility-Architect日本語版)
ARC-101 - Design and Build Integration Solutions
Sharing-and-Visibility-Designer - Salesforce Certified Sharing and Visibility Designer
Plat-Arch-206 - Salesforce Certified Heroku Architect
Arch-302 - Salesforce Certified B2C Solution Architect
Related Certifications
Nonprofit Cloud Consultant
Service Cloud Consultant
Salesforce Developer
Salesforce Architecture Designer
Salesforce Integration Architecture Designer
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