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IBM Unica Campaign V8.5 Sample Questions:

1. In a Unica deployment there is a requirement for all users to share one database login credentials to access the marketing database in the flowcharts. There is also a need to automate this process without a challenge response. What actions will the specialist advise the customer to carry out?

A) The users will need to go to Admin > Data Sources and login from there to avoid the request for credentials in the future.
B) Permissions will need to given for accessing User Tables in User Roles & Permissions under the section Campaign > partition[n] > User Tables.
C) In the data source, the ASMSaveDBAuthentication and ASMUserForDBCredentials settings will need to be configured appropriately.
D) Work will need to be done at the database level; the default username/password combination for a given database type needs to be used forthe user database.

2. A customer has been frustrated with the inflexibility with their current Unica Campaign solution. it involves many hours of repetitive data entry work. Campaign's current configuration does not reflect how the customer actually does business. Most importantly, 95% of every attribute is a hidden static offer attribute which causes a time-consuming and repetitive workflow.
What recommend changes will eliminate much of the repetitive work required for the customer's offer?

A) Parameterize offer attributes in the template so the attribute default value can be changed depending on the created offer. Finally, when the offer containing the parameterized attributeis associated with a cell in a flowchart, the user can accept or change the default value entered for the offer.
B) Use the Campaign's target Cell Spreadsheet (TCS) in a top-down method. Define the Target Cells and offers, and then add the flowcharts and assign the target cells as needed.
C) Redesign offer so they can moved from static offer to a smart offer list. Set up the smart offer lists to be the contents of a particular folder, then the customer can simply add or remove offers to and from that folder to modify the offers given out each time a Campaign is run.
D) Redesign offer so they are more useable. Separate the offer attributes and identify whichattributes can become cell level attributes which can be managed through a campaign TCS. Increase the use of parameterized offer attributes to allow for easier administration of offers and increased usability.

3. During installation, Unica Campaign is unable to register itself with Unica Marketing Platform during the process. Which out of the box Marketing Platform utility can be used to perform the registration process manually?

A) PopulateDb Utility
B) PartitionTool Utility
C) ConfigTool Utility
D) RestoreAccess Utility

4. A specialist needs to remove some lingering temp tables. Which Unica Campaign V8.5 utility should be used?

A) unica_svradm
B) unica_acclean
C) unica_acsvr
D) unica_acsesutil

5. A customer has accidentally retired an offer in Unica Campaign. What is the fastest and simplest way a specialist can resolve this problem?

A) Create a new offer by using the same offer template and attributes.
B) Reactivate the offer from the offer list within Campaign. It will maintain the same offer code.
C) Make a duplicate copy of the retired offer and a new offer code will be assigned.
D) Identify the offer that was retired, go into the system tables and reverse its status using SQL queries.

Solutions: