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Salesforce MC-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Visitors and Prospects | 8% | - Apply the appropriate plan of action using Prospect Audits given a scenario - Describe the relationship between visitors and prospects |
| Engagement Studio | 17% | - Explain Engagement Program structure and capabilities - Distinguish between the components of an Engagement Program |
| Administration | 11% | - Explain the relationship between Account Engagement and Salesforce - Describe the capabilities of the Account Engagement Recycle Bin - Illustrate how to create, edit, and map fields |
| Account Engagement Forms, Form Handlers and Landing Pages | 20% | - Identify the capabilities, use cases and interpret reporting metrics for landing pages - Identify the capabilities, use cases and interpret metrics of Account Engagement forms given a scenario |
| Email Marketing | 20% | - Identify the capabilities and use cases for email given a scenario - Distinguish between an Email and an Email Template - Distinguish between the metrics collected in Account Engagement email reporting |
| Lead Management | 24% | - Explain the components and use cases of an automation rule - Distinguish between the capabilities of, use cases for, and how to create different types of lists - Explain what a Grade measures and how grading is managed - Explain what a Score measures and how scoring is managed - Define the capabilities of a segmentation rule - Identify the capabilities and use cases of custom redirects - Define the capabilities of a completion action - Define the capabilities of page actions |
Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:
Question 1
What is an automation rule?
A. A rule that automatically applies an action to a prospect based on whether they match set criteria.
B. A rule that automatically creates a list of prospects based on their behavior.
C. A rule that automatically sends an email to all prospects in a list.
D. A rule that automatically creates a new prospect record when a lead is added to Salesforce.
Question 2
A marketing user wants prospects to be added to a list when they click on a link in a list email. Where would this action be added in order to add the prospect to the specific list?
A. On the 'Sending' tab of the email template
B. On the Testing' tab of the email template
C. On the Testing' tab of the list email
D. On the 'Sending' tab of the 1st email
Question 3
Your client wants to filter out their own IP address that is currently skewing their results. What do you recommend they use?
A. Add rules to the Marketing Cloud Account Engagement tracking code.
B. An Automation Rule
C. Visitor Filters
D. Completion Actions with a filter
Question 4
Arrange the steps to Access a Prospect Record:
A . Select Prospect
B . Mouseover Prospects
C . Click Prospect List
A. B C A
B. A C B
C. A B C
D. C A B
Question 5
Which action removes the [[crm_deleted]] flag from a prospect record?
A. Re-submitting a form by a prospect
B. Unchecking "CRM Deleted- on the prospect record
C. Undeleting the record in Salesforce
D. Removing the prospect from the Marketing Cloud Account Engagement recycle bin
Solutions:
| Question 1 Answer: A | Question 2 Answer: C | Question 3 Answer: C | Question 4 Answer: A | Question 5 Answer: C |
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