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Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-dev---MCE-Dev-201
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Quick guide if you don't have time to read whole the page
The Salesforce Marketing Cloud developer program is designed for developers who have practical experience in Marketing Cloud development. The Candidate has hands-on experience in the administration and configuration of the Marketing Cloud Email application, as demonstrated by passing the Salesforce Certified Email Marketing Specialist exam. These credentials are intended for the Marketing Cloud developer who has experience in the development of dynamic and personalized marketing resources, such as e-mail, landing pages and forms with HTML, CSS and AMPscript. The Salesforce Certified Marketing Cloud developer is also an SQL expert and has experience in using the Marketing Cloud APIs.
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Salesforce Marketing-Cloud-Developer Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Automation and Data Management | - Automation Studio activities - Import and segmentation processes |
| Email and Journey Implementation | - Journey Builder technical implementation - Email Studio configuration and send management |
| Scripting and Personalization | - Server-Side JavaScript (SSJS) - AMPscript usage in emails and landing pages |
| API Integration | - Authentication and OAuth flows - REST and SOAP APIs |
| Marketing Cloud Development Fundamentals | - Marketing Cloud architecture and data model - Data extensions and contact model |
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