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Google adwords-reporting Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Conversion Tracking and Attribution | - Attribution models
|
| Google Ads Reporting Tools | - Reporting interface
|
| Measurement Fundamentals | - Digital marketing measurement concepts
|
| Google Analytics Integration | - GA4 and Google Ads linking
|
Google Reporting and Analysis Exam Practice Test Sample Questions:
1. Tom has created a Google AdWords ad that hasn't been performing too well. He has decided to enable the conversion optimizer for his campaign to try to improve his performance. He does have Google AdWords Conversion Tracking enabled. Based on this information, what else will Tom need to use the conversion tracking?
A) Keywords that are generating at least 1,000 impressions per day
B) 15 conversions within the last 30 days
C) Participation in the Google Content Network
D) Website Optimizer setup for his account
2. Jerry has hired you to help with Google AdWords campaign efforts. Jerry wants his ad to show up in the Google Content Network and Google Search but he's confused about placements and keywords. You review Jerry's keyword list and website, and after making slight changes, they appear good. What type of placements, for time sake, would you recommend to Jerry if his goal is branding?
A) Jerry should use managed placements with CPM bidding.
B) Jerry should use managed placements with CPC bidding.
C) Jerry should use automatic placements with the CPM bidding.
D) Jerry should use automatic placements with the CPC bidding.
3. Nancy is a Google AdWords consultant for several clients. One of her clients has asked Nancy to create one of each report that Google offers. How many Google AdWords reports can Nancy create for this client?
A) 19
B) 17
C) 11
D) 3
4. Which of the following colors shows that the combination is performing at the same level as the original?
A) Yellow
B) Red
C) Green
D) Grey
5. If you wanted to create a keyword for your Google AdWords campaign for pink umbrellas using an exact match then which of the following would you choose?
A) [pink umbrellas]
B) Pink umbrellas
C) "pink+umbrellas"
D) "pink umbrellas"
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: C | Question # 3 Answer: C | Question # 4 Answer: D | Question # 5 Answer: A |






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