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PDF Version DemoWhat are the prerequisites for the Facebook 200-101 Exam
The only prerequisites for the Facebook 200-101 is a good knowledge of HTML, CSS, and JavaScript. Basic knowledge of PHP and MySQL is also a plus, but not a requirement. You will also be expected to have a solid understanding of social plugins, security at different layers, and optimizing your application performance. Eligibility for this 200-101 is dependent on your experience and exposure to Facebook. Experience with a social networking site is a plus, but some exposure to Facebook will be an asset in passing the exam.
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Following is the info about the Passing Score, Duration & Questions for the Facebook 200-101 Exam
- Languages: English, Spanish, Portuguese, and Japanese, and German.
- The passing score: 70%
- Number of Questions: 80 questions
- Time Duration: 105 minutes
Reference: https://www.facebook.com/business/learn/certification/exams/200-101-exam#
Facebook 200-101 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Experimentation and Lift Measurement | - A/B testing principles - Incrementality measurement - Conversion lift studies |
| Data Integration and Signal Quality | - Meta Pixel and Conversions API - Data governance and signal loss mitigation |
| Marketing Analytics | - Reporting and visualization - Campaign performance analysis - Audience insights and segmentation |
| Advanced Marketing Science Concepts | - Marketing Mix Modeling (MMM) - Cross-channel measurement strategies - Privacy-safe measurement approaches |
| Measurement Foundations | - Core metrics and KPIs - Attribution concepts - Data collection principles |
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