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PDMA NPDP Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Portfolio Management | 10% | - Portfolio balancing - Pipeline governance - Project selection and prioritization - Resource allocation |
| Culture, Organization and Teams | 10% | - Cross-functional teams - Leadership and collaboration - Organizational structures - Innovation culture |
| Market Research | 10% | - Qualitative and quantitative methods - Voice of customer - Segmentation and forecasting - Competitive intelligence |
| NPD Strategy | 20% | - Platform strategy - Technology and product strategy - Strategic alignment and goals - Corporate and innovation strategy - Intellectual property strategy |
| Life Cycle Management | 10% | - Maintenance and improvement - Introduction, growth, maturity, decline - End-of-life decisions - Platform and derivative management |
| Tools and Metrics | 20% | - Design and development methods - Financial and non-financial metrics - Concept generation tools - Risk assessment tools |
| New Products Process | 20% | - Process adaptation and improvement - Stage-gate models - Agile and hybrid approaches - Concept to launch phases |
PDMA Product Development Professional (NPDP) Certification Sample Questions:
Question #1
Which of the following are good sources for new product concepts?
A. External sources from customers, including lead users
B. External sources from educational institutions, inventors and other companies focused on pure research
C. Internal sources from R&D, Marketing and/or operations
D. All of the above are good sources for new product concepts
Question #2
Which ideation tool used in new product development generates a graphical output linking various pieces of information, ideas and thoughts?
A. Brainstorming
B. Delphi technique
C. Mind-mapping
D. Brainwriting
Question #3
Ensuring, over time, that a product (or group of products) or services meets the needs of customers by continuosly monitoring and modifying elements of the marketing mix is generally the role of a ....:
A. Marketing manager
B. Project manager
C. General manager
D. Product manager
Question #4
In considering your portfolio in terms of market risk and technology risk, which combination is usually most desirable?
A. Low market risk, low technology risk
B. Low market risk, high technology risk
C. High market risk, low technology risk
D. High market risk, high technology risk
Question #5
A functional team is best suited for which type of project?
A. Highly complex, requiring strong cross-disciplinary collaboration
B. A project that demands total commitment from team members
C. Product development that is totally new to the company
D. Relatively simple product line extensions or improvements
Solutions:
| Question #1 Correct Answer: D | Question #2 Correct Answer: C | Question #3 Correct Answer: D | Question #4 Correct Answer: A | Question #5 Correct Answer: D |






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