Salesforce Certified Marketing Cloud Engagement Administrator : MCE-Admn-201

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Salesforce MCE-Admn-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. A Marketing Cloud admin at a bank is asked to avoid storing sensitive data in the cloud. This data will only be sent to Marketing cloud to execute a send.
Which feature would the admin use to meet this requirement?

A) Distributed Marketing Sends.
B) List Sending
C) Tokenized Sending
D) Field Level Encryption.

2. A user asks Marketing Cloud admin to review their permissions since they are unable to send an email. The admin reviews the user profile and notices the user has three roles assigned: Content Creator, Data Manager, and Marketing Cloud Viewer.
What should the admin do to resolve the issue so the user can send an email?

A) Edit permissions and Grant permissions to Send
B) Remove the Marketing Cloud Viewer Role
C) Add the Role Marketing Cloud Channel Manager
D) Edit permissions and deselect Deny for Email Sending

3. Northern Trails Outfitters uses DoubleClick Bid Manager, Facebook Ads, and Google Analytics to manage advertising spend. They want to combine these data sources with Marketing Cloud's API to identify their most effective campaigns.
What feature should be recommended?

A) Interaction Studio
B) Einstein AI
C) Datorama
D) Google Marketing Platform

4. A Marketing Cloud admin discovers large sends are not meeting send speed goals set by the organization.
What functionality would get messages out the door faster?

A) Marketing Cloud Connect
B) Send Throttling
C) Burst Sending
D) Journey Builder Triggered Sends

5. Northern Trail Outfitters (NTO) wants to limit who can receive Marketing Cloud tracking data via email from their Account to any email associated with their domain (ntoretail.com).
Which steps should be taken to implement this?
Choose 2 answers

A) Enable IP Whitelisting
B) Add a Domain to the Export Email Whitelist
C) Enforce Export Email Whitelist
D) Edit the entity Verification Settings

Solutions: