PDMA NPDP Certification NPDP

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PDMA NPDP Exam Syllabus Topics:

PDMA Product Development Professional (NPDP) Certification Sample Questions:

1. Which of the following statements is the best regarding the use of market testing during new product launch?

A) Test marketing the product is the most powerful and successful approach to market testing
B) Pseudo sale market testing is a valuable tool because it provides complete and very accurate information on whether a customer will purchase a new product
C) Market testing is not necessary when product use testing was successful, capital investment is low, and the organization understands the business
D) Market testing must always be used to test the combined package of the product and the marketing plan to determine the level of success

2. Which of the following are true of product use testing?
I. Alpha testing is usually done in the development lab to find and eliminate the most obvious design defects or deficiencies II. Beta testing is done to test all product functions in a breadth of field situations to find any faults III. Alpha, beta and gamma testing should be done for every new product development project IV. Gamma testing measures the extent to which the product solves the identified customer problems

A) II, III, IV
B) I, II, III
C) I, II, III, IV
D) I, II, IV

3. Which of the following are examples of primary research?
I. Customer visits done by the product team to better understand customer needs II. Focus groups done by another product team to understand customer needs II. Concept testing outsourced to a market research firm to evaluate various the product ideas under consideration by the product team IV. Field testing of the product by the product team prior to product launch

A) I, IV
B) I, III, IV
C) I, II, III, IV
D) I, II, IV

4. A platform strategy is defined as _____?

A) A set of system and interfaces thaht form a common structure from which a stream of derivative products can be effectively developed and manufactured
B) A common marketing plan for a series of products
C) A strategy thaht connects marketing, technology and manufacturing
D) A common manufacturing system for a range of products

5. One of the most commonly referred to success factors, relating to team formation, for product development projects is...

A) Lots of creative team members
B) Team members who enjoy each other's' company
C) A strong project leader
D) Cross-functional representation

Solutions: